President / CEO

R. Harrison

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FOUNDER

RODRIGO GUTIERREZ

Corialent

12 years ago, Rodrigo decided that the Coca Colas of the world shouldn’t be the only ones who get to have all the fun in the advertising industry. He was sick of all the dull, corporate, navy blue and white B2B work out there. Business people are people too. Corialent specializes in B2B marketing that doesn’t suck. And they want to get the rest of the industry drinking that delicious KoolAid.

Corialent Now Conference
Sat
, 
September 
28
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Performance Review Training

Performance Review Training materials for managers and supervisors how to perform effective performance appraisals with minimal effort. Train supervisors the four stereotypes tendencies of performance appraisals: the three-way interaction, the framework management technique, developing smart goals for individual employees, and much more! These training packages provide you with a realistic performance appraisal framework that is easily modified with your team's needs and desires. With this knowledge you'll be able to build an effective performance appraisal model that will help drive your team towards success!

The first feedback component examines the employees' strengths and weaknesses. Then you ask them to list their performance strengths and weaknesses in two separate sheets. One sheet should be shared by the leader and the members under his leadership. The other should be held for each employee, listing their own personal strengths and weaknesses as well. This allows the manager to get an idea of where all the problems lie, and how the team can work together to overcome those problems.

Next, after reviewing the employee's strengths and weaknesses it's time to dig into the specific areas in which the employee is performing poorly. For each area you will give them feedback on the specifics. For instance, if they are not getting enough positive feedback about their job performance, tell them about one specific issue that is causing them to struggle. Then, offer suggestions for how they can improve their specific areas of performance.

Another important feedback that is included in this process is recognition. As the leader, it is your responsibility to recognize the hard work of the employee. Make sure the employee knows what their goals are, and share with them some tips on how they can achieve those goals. Also, share with them the areas where their performance is falling short of the expectations that you have. You want the employee to know that you are aware of the problems and are willing to work with them to make improvements.

After reviewing the performance of the individual, ask them to share with you the areas in which they need improvement. If possible, the better performer can provide you with examples of areas in which they have been successful, so that you can better understand what they are working through. From there, you can begin to implement your suggestions for improving their performance level.

Performance review training should not take more than a few minutes to complete. If you spend too much time on a one-on-one training session, it will never allow an individual to get a clear understanding of how the processes work. For example, if you spend a five-minute review training session on an issue, you will never really get to the bottom of what the issue is. The employees will likely just gloss over the whole thing, and not take the necessary steps to fix their problems. This wastes time, and may even get the individual further confused about the whole situation.

Instead, take the time to explain the process to the employee, in an informative and non-threatening manner. Most people like to see a face-to-face connection between the person they are dealing with, and the issues affecting their performance. A good way to do this is to schedule a short review with a brief follow up. If the employee does not respond well, you can continue the training with another employee, or even an external party. You should always have an employee go through the review training with other employees before proceeding, to make sure that everyone understands exactly what you hope to accomplish.

One of the biggest problems that companies face is getting the right employee to perform their duties. If you have poor performance reviews, it is nearly impossible to bring the entire staff together to discuss the problems at hand. This will only lead to resentment among the workforce, which can be counterproductive. Instead of waiting for employee dissatisfaction to occur, implement a company-wide performance review training program. The benefits to the company and the employees are tremendous.

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DETAILS

DATE

DATE

September 
28 
2019 
7:00am 
11:00pm

LOCATION

TIME

Saturday 
7:00am 
11:00pm
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LOCATION

WHO SHOULD ATTEND

The Corialent NOW Conference is an invite-only event for senior-level marketers in the B2B sector. We’re filling the room with CMOs, creative directors, veteran agency executives, brand directors, and industry analysts. The goal: to get the smartest minds in B2B marketing in one room and then learn a whole lot from each other. Let's do this.

The day we've all been waiting for

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WHAT TO EXPECT

01

best practices

Learn best practices, strategies and ideas you can implement today.

02

GAIN INSIGHT

Hear from from some of the most innovative B2B marketers and technologists in the biz.

03

INSPIRATION

Leave inspired, invigorated and empowered.

WHAT WILL GO DOWN

DAY 1

8:30AM

Breakfast and sign in


9:30AM

Opening Remarks

"The B2B Comeback"

Rodrigo Gutierrez | Founder, Corialent

9:45AM

Keynote

"B2Beast: Analyzing the Best in the Biz"

Sally Tenley | Coordinator, The Business Awards

10:15AM

Fireside Chat

"Ten Commandments of Consumer Marketing"

An award-winning creative director busts the ‘B2B is different’ myth. He’ll share everything he learned from 12 years in the B2C world and how it applies just the same to B2B.

10:45AM

Networking break

Make friends. Have ideas. Finally use those fresh new business cards.

11:00AM

Panel: Ask the Client 

5 marketing managers from the world’s biggest B2B brands are available to answer your questions.

11:45AM

Panel: How Did They Do It?

In this moderated panel, the brains behind the Smarter World campaign share how they convinced one of the world's largest software companies to invest big in work that doesn’t talk business.

12:30PM

Closing Remarks

"Remember This One Thing"

Rodrigo Gutierrez | Founder, Corialent

12:45PM

Lunch


1:00PM

EXIT


TECHNOLOGY IS BEST WHEN IT BRINGS PEOPLE TOGETHER

MATT MULLENWEG

OUR SPONSORS

Thank you so much for your support.

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